This tab allows you to choose the experiment and the variation to display and to know the status of the displayed variation.
Note: By default, when launching the simulation, the “Experiences” tab is selected.
There are two sections: “Simulated experience” and “Other experiences on the page”.
This section concerns the experiment from which you started the simulation and appears at the top of the panel.
It consists of 5 columns.
“Experience in simulation” column
In this column, you will find the name of the currently simulated experiment.
This column indicates the type of experiment currently in simulation: an A/B test or a personalization.
The status column informs you of the status of your experience. This status depends directly on the targeting criteria you have defined and, in the case of a personalization, the defined exposure parameters.
The status of the experience depends on the type of experience (A/B test or personalization).
If the simulated experience is an A/B test, the status can be:
if you meet all the targeting criteria;
if you do not meet the targeting criteria.
If the simulated experience is a personalization, the status can be:
if you meet all the targeting criteria and the personalization is displayed;
if you meet all targeting criteria but are not exposed to the personalization. This may be due to the exposure settings of your personalization (capping, prioritization, etc.);
if you do not meet the targeting criteria.
Column “Currently displayed”
This column contains a drop-down menu whose options depend on the type of experience.
If the experience is an A/B test, you can choose which variation you want to display among those associated with your test.
If the experience is a personalization, it offers different display options that will be combined with the simulated experience.
Four simulation modes are then available:
- “Display according to real situation”: this is the option selected by default. The displayed page corresponds to your current situation as a visitor and depends on the defined targeting and options.
- “Forced personalization exposure”: Displays the personalization regardless of its configuration. The personalization will necessarily take the status “Exposed”.
- “Display for targeting segment”: View what users in your segment will see on their screen, taking into account options and other active personalizations. The personalization will have the status “Targeted not exposed” or “Exposed”.
- “Original”: Displays the original page without personalization.
“Actions ” column
This column is used to act on the current simulation. You can force the display of the variation selected in the “Currently displayed in simulation” column and share the current simulation.
“Force display”: If the status of the test is “Not targeted”, the switch button indicates “OFF”. The original page of your test appears, even if you select a different variation.
Click on the switch button to “ON” and force the display of the variation regardless of the targeting status.
“Share”: Click on “Share” to open a pop-in containing the URL of your simulation.
Copy the URL of your simulation to share it with whoever you want. Thus, everyone to whom you send this link will be able to participate in the verification of your test.
“Other experiences on this page”
Here are grouped the other tests on this page. The information displayed in this section is therefore not relevant to the experience currently in simulation.
Note: If no other experience has been created on the page, the section is empty.
As we will see, this part will allow you to combine variations and simulate other tests in new windows.
It has 5 columns:
Column “Other experiences on the page”
In this column, you will find the names of the other experiences also created on the page of the experience currently in simulation.
This column indicates the type of each of the other experiences on the page. It can be of two types: either the experience is an A/B test or a personalization.
The status column informs you of the status of the experience. This status depends directly on the targeting criteria you have defined and the different conditions of your navigation on the site (behavior during the visit, technical criteria, external criteria, etc.).
The different possible statuses are the same as in the “Simulated experience” section.
Column “Additional display to simulate”
When the experience has the status “Targeted” or “Targeted, exposed”, a drop-down menu is displayed in the column. It allows you to combine/overlay other tests with the test currently in simulation.
Note: In the case of an experience whose status is not “Targeted”, the drop-down menu is not available. Another action is then possible. (See the next article section for more on this situation).
The choices offered by the drop-down menu are different depending on the experience type.
If the experience to which the drop-down menu corresponds is a personalization, the choices available in the drop-down menu are the same as those described in the “Column” section currently displayed in simulation.
If the experiment to which the drop-down menu corresponds is an A / B test , select from this menu one of the variations of the test. This will then combine with the one already displayed in the upper part of your screen. This function allows you to view the combination of different variations.
Example: You have created two A/B tests on the home page of your website. The original page is as follows:
You have started a simulation and are currently simulating Variation 1 of the N°1 A/B test on which you have changed the background color of the red block.
You also have a N°2 A/B test with Variation 1 changing the position of the logos and the text of that same red block.
Here is what happens if you combine Variation 1 of the N°2 A/B test with the variation currently in simulation:
For the experiences also present on the page but whose status is not “Targeted” or “Targeted, exposed”, “Simulate” is then displayed in the column. Click to open the simulation of the corresponding test in a new window.
This tab allows you to choose the experiment and the variation to display and to know the status of the…