Improving your segmentation

3

min

quiz

Kameleoon offers you the possibility to customize some of your segment data. To do so, click on the “Preferences” icon at the top right of your screen.

You will find here the preferences of each of your sites. The “Targeting” section indicates the number of segments set up for this site. Under this section, three links offer you the opportunity to improve your segmentation by creating custom data or specifying key pages.

Custom data

Creating custom data allows you to target visitors based on certain data you have collected, such as user account information.

To create custom data, choose to enhance your segmentation by “Specify custom data”. If you have not yet created data, this will take you to the data creation page.

Create a custom data

Start by naming your custom data

Fill in the various fields and click on the “Validate” button to save your custom data.

Manage your custom data

The custom data created appears in the list of your data on the left side of the page. Click on the data of your choice so that you can view, modify or delete it.

The details of the custom data appear on the right-hand side. The buttons at the bottom right allow you to save your changes or to delete the data.

Creating a segment based on a custom data

Once your custom data has been created, you can select it via the “Custom Data” condition when creating your segments.

Key pages

Creating a key page allows you to target visitors who have visited one or more of your pages in particular.

To create a key page, choose to improve your segmentation by “Specify key pages”. If you have not yet created a key page, this will take you to Create a key page.

Create a key page

To create a new key page, there are two fields to fill in: the name of your page and the page your user must have visited to be targeted.

Then click on the “Validate” button to save your key page.

Manage your key pages

The created key pages appear in the list of your key pages, located on the left side of the page. Click on the key page of your choice to view, edit or delete it.

The details of the key page appear on the right-hand side. The buttons at the bottom right allow you to save your changes or to delete the key page.

Creating a segment based on a key page

Once your key page has been created, you can select it via the “key pages” condition when creating your segments.