Classic, multivariate or developer experiment?

Written by Julie Trenque

Updated on 10/02/2023

1 min

Intermediate

Create and manage your campaigns

Experiments

Get started with Kameleoon Graphic Editor
Create and manage variations
Edit a variation
Use the multi-device feature
Classic, multivariate or developer experiment?
Use the Graphic editor
Use the Kameleoon Graphic Editor extension
Use the Code editor
Set up and launch a graphic A/B experiment
Set up and launch a multivariate A/B experiment
Simulate your campaign
Manage your experiments
URL redirection (split URL experiments)
How to run an A/B test on your Shopify store
Set up an experiment on a single-page app (React, Next.JS, Vue.JS,…)
Multi-pages experiment
Visualize modified/tracked elements on a page
Prevent overlapping campaigns with Mutually Exclusive Groups
Create reliable baselines with Holdouts
Predefined tags

Personalizations

Set up and launch a personalization
Manage your personalizations
Simulate your campaign

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In this article:

– The different types of experiments offered by Kameleoon

– How to select the one that meets your needs

Kameleoon offers several types of experiments. Depending on your needs, learn how to select the one that suits you best.

Gaphic A/B experiment

A Graphic A/B experiment is a simple experiment and its variations with the Graphic editor.

Learn how to set up and launch a classic experiment

Learn more about classic experiments on our blog

Multivariate test

A multivariate test (MVT) combines several modifications of your page to find the best combination, on the Graphic editor.

Learn how to set up and launch a MVT

Learn more about MVTs on our blog

Developer A/B experiment

A developer A/B experiment is an experiment with the Code editor, using your custom JS/CSS code.

Learn how to use the Code editor

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